What will you leave behind?
Problem: When Guardian Angel was bought by Octopus, it opened the door for change. To make planning for death something meaningful and exciting, not something we avoid.
Solution: While competitors raced to the bottom on time and price, we took Octopus Legacy in a new direction. Positioning it as a challenge: to connect more deeply with the people you love, in life, and in death.
Outcome: A reinvented identity, from strategy, to name, platform, story, voice, personality and messaging.
Before.
After.
"Allie helped us mould a distinctive brand positioning, and a story our whole team uses on a daily basis, with her thoughtful, strategic writing.”
— Eliza Elliott, Head of Brand and Growth Marketing