100 years of flight.
Problem: On 23 March 1925, Delta took to the skies. A century later, it was time celebrate 100 years of flight — and imagine what the next might hold.
Solution: We took an icon to new heights. Dialled it up with all the drama an airline from Atlanta, Georgia should have. Building in flex from Times Square to in-flight menus, customer service to the C-Suite.
Outcome: A fresh new identity for Delta, built on their platform, “Expanding People’s Potential Every Day”. Including story, voice, messaging and visual identity.
“Travel is captured as a catalyst for ‘human potential’, for customers who see flying as a transformative experience. Positioning Delta as more than just an airline.”
— Daniel Milroy Maher, Creative Review