Welcome to the world’s biggest book club.

Problem: Every day, millions watch, share and comment on BookTok videos. But how do you translate an online community into the real world?

Solution: We worked with TikTok to takeover the Ladybird bookstore at the Charleston Literary Festival. Bringing BookTok to life, IRL.

Outcome: One page-turner of an event, galvanised with themes of connection, discovery and literary trends, welcoming readers in their thousands.