The future belongs to those who can see it.
Problem: 21shares serve everyday and institutional cryptocurrency investors. Their identity was caught in the middle of a sea of sameness.
Solution: We made the brand forward-looking, audacious and direct, targeting traditional and everyday investors, maintaining distinction.
Outcome: An updated brand strategy, story, design and voice, built on a strategic platform, brought to life with a dynamic messaging system.
Before.
After.
“Our new identity firmly establishes us as the trusted, human face of crypto. Transforming complexity into clarity and confidence for investors.”
— Chris Wright. Global Head of Marketing, 21shares